The Global 100 Asset Management Marketing Report is created by Peregrine Research.
This report focuses on a research group made up of the largest global asset management firms as ranked by AUM. The firms selected were the top 100 independent brands in IPE’s Top 400 Asset Management survey. Firms that were indistinct from a parent brand already included in the research group were excluded from the analysis.
The group is scored, ranked and analyzed from a dataset of over 12,000 data points collected between June and August 2019. The firms’ overall scores are made up of their scores across ten distinct IMC categories.
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